I've tried Desert Essence coconut shampoo and find that this one feels more natural. This one is also much less expensive if we consider the dollars per ounce calculation.I wanted to avoid harsh chemicals and this shampoo has the least amount of chemicals based on my extensive research. Just look at the main ingredients and I believe them. It smells natural and even feels natural. Once you get so used to natural products you can't go back to synthetic shampoos. Your body starts to become sensitive to synthetics and you can feel the harsh chemicals.This shampoo is perfect. Now I'm a bald guy but I still need shampoo because the scalp has sensitive skin unlike the rest of our body. Normal soaps would leave it too dry and flaky but shampoo does the trick. Fortunately for me I only need a dime size amount!Pros1. Inexpensive.2. Gets the job done.3. Haven't had any quality issues.Cons1. Wish they had more options. I'm okay with Coconut Ginger but just wish they had more flavors. Whatever works right?So recently I decided I need to write more reviews as a way of giving back to the community. I figure my decisions are usually based on the number of reviews, I might as well do my part. My purchase decisions are based on:1. How many reviews does it have? More is better, it means lots of people have tried this product.2. The percentage of 1 or 2 star reviews? Over 10% is a red flag.3. The average star rating, higher is better.4. Top sellers in its category, I usually buy the top 10 and weigh in everything else above.5. Depending on the product and how important it is to me, I'll also look for independent reviews from 3rd party websites who specialize in testing products.